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The Affluencer Journal

Olivia Grant

Senior Editor, UK & European Style

UK Consumer · Fashion · Beauty · European Style

  • London, UK
  • 8 years
  • Languages: English · Conversational French
  • Nationality: British
  • Fashion
  • Beauty
  • UK Brands
  • European Style
  • Lifestyle

Olivia Grant is a London-based style and lifestyle editor with eight years of experience covering fashion, beauty and consumer trends across the UK and Europe. Her reviews focus less on runway appeal and more on what products are actually like to own — how lingerie fits after several hours, whether flowers arrive looking like the photograph, how materials age and whether an expensive wardrobe piece earns its price. She has a particular interest in European labels, fit, construction and the small details that separate a good purchase from a disappointing one.

If I wouldn't wear it, use it or recommend it to a friend, it doesn't get a pass.

Background

EducationB.A. in Fashion Communication

  1. 2018–2020

    Fashion Assistant & Freelance Writer

    Showroom, sample, trend and shopping content.

  2. 2020–2023

    Shopping & Style Editor

    Wear-testing, sizing, beauty and seasonal buying guides.

  3. 2023–Present

    Senior Editor, UK & European Style

    UK consumer context plus European fashion and lifestyle.

How Olivia tests

Olivia's rule is simple: wear it like a normal person. Not five minutes for the camera — a commute, a full working day, dinner, a bag on one shoulder, one wash, and then again. She notes fit, comfort, fabric, pilling, transparency, sizing accuracy and repeat wear before she writes a word.

Off the clock

An aesthete. Loves vintage magazines, flea markets, perfume, independent designers, old jewellery and small fashion exhibitions. Will warm to a design because of a beautiful button — and dock a £300 bag for a cheap zip.

Recent bylines

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Get in touch

Pitches, corrections, or a product you'd like Olivia's desk to look at: editorial@affluencerhub.com. For anything cross-desk, see our full editorial team.