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The Affluencer Journal

Daniel Tan

Editor, Asia-Pacific

APAC · Travel · Retail · Transport · Cross-market Services

  • Singapore
  • 7+ years
  • Languages: English · Mandarin
  • Nationality: Singaporean
  • APAC Travel
  • Retail & Services
  • Transport
  • Local Culture
  • Cross-market Testing

Daniel Tan is a Singapore-based travel and lifestyle editor covering Asia-Pacific, with a particular interest in how services change from one market to another. Over seven years of regional reporting, he has reviewed booking platforms, transport, retail, fitness and travel experiences across Southeast Asia, Australia and East Asia. Daniel tests services in context whenever possible — booking the ticket, taking the route, visiting the store and dealing with the app himself. He is especially interested in the friction points global brands overlook when operating across Asian markets.

Book it, use it, travel with it — context is part of the test.

Background

EducationB.A. in Communications & New Media

  1. 2016–2019

    Digital Content Producer

    Digital and travel content operations.

  2. 2019–2022

    Travel & Lifestyle Writer

    Heavy Southeast Asia coverage.

  3. 2022–Present

    Editor, Asia-Pacific

    East Asia, Australia and cross-market APAC consumer services.

How Daniel tests

Daniel's tests are always cross-market. The same service is checked in different countries on payment, pricing, UX, support, availability and local restrictions. His working rule: what works in Singapore does not automatically work in Japan, Taiwan or Australia — and the review has to say so.

Off the clock

Fast-moving, light-packing. Enjoys street photography, public transport, airports, convenience stores and watching how cities are organised. Where most travellers ask "where's the best spot?", Daniel is more likely asking "why does this city work the way it does?"

Recent bylines

64 pieces
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Get in touch

Pitches, corrections, or a product you'd like Daniel's desk to look at: editorial@affluencerhub.com. For anything cross-desk, see our full editorial team.