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The Affluencer Journal

Erin Wallace

Editor-in-Chief

US East Coast · Editorial Standards · Wellness · Food · Consumer Tech

  • New York, USA
  • 14+ years
  • Languages: English
  • Nationality: American
  • Editorial Standards
  • Health & Wellness
  • Food & Nutrition
  • Consumer Tech
  • Testing Methodology

Erin Wallace is a New York–based editor and product journalist with more than 14 years of experience in consumer journalism. Her work spans wellness, food, technology and everyday products, with a particular focus on evidence-led consumer advice and testing methodology. Erin is especially interested in products built around ambitious claims. Her approach starts by separating what a brand promises from what can actually be tested, researched and experienced in everyday use. She believes the best consumer advice makes complicated decisions easier without pretending they are simple.

I start with the claim, test the reality, and write for the person who has to spend the money.

Background

EducationB.A. in Journalism & Media Studies

  1. 2009–2012

    Consumer Features Writer

    Consumer lifestyle, food and consumer-rights reporting.

  2. 2012–2017

    Reviews Editor

    Buying guides, product comparisons, research and fact-checking.

  3. 2017–2022

    Senior Reviews Editor

    Review methodology, editorial standards and complex consumer product testing.

  4. 2022–Present

    Editor-in-Chief

    Editorial standards, testing methodology and emerging consumer technology.

How Erin tests

Erin frames every review around one question — what does this product actually promise? — and works outward: Claim → Evidence → Test → Real-world relevance. She won't call a cold plunge "refreshing" and move on; she keeps testing installation, capacity, temperature retention, cleaning, maintenance and whether the health claims stand up.

Off the clock

Calm, rigorous, quietly old-school. Reads long-form journalism, keeps paper notebooks, walks in the morning, cooks her own breakfast. When a launch deck says "revolutionary," the first thing she writes down is "compared with what?"

Recent bylines

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Get in touch

Pitches, corrections, or a product you'd like Erin's desk to look at: editorial@affluencerhub.com. For anything cross-desk, see our full editorial team.